This infographic represents the logic and reasoning behind the process to getting a new logo. Although this doesn't relate to me personally, it goes behind the methodology of a business/company. Also, what makes it so interesting to read through are the comments and questions that are formulated, the answers depending on the popularity of a company. For example, if your logo contains clip-art, you're clearly not a kind of company that would generate much business from a logo with clip-art. However, companies that have hired professional designers may have more popularity based on the professional-ity of the logo. With the few colors it uses, the infographic is aesthetically pleasing as opposed to using a plethora of colors.
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